Published on Dec 31, 2020
Bwin is also known as betandwin from
its founding until 2006. The company launched its first online gambling site
just one year after the company was founded. They are focusing on the growing
sports betting market. One of the most important developments in the history of
the company was the launch of its live bet product, developed in house and
allowing players to place bet on sporting events while the actual event is
Betandwin was ready to step into the online casino gaming market and did so by launching its first casino platform by December 2001. Two years later, betandwin introduced and launched a soft games platform known as Balls of Fire in July 2003. They also launched multiplayer poker in November 2004.
In August 2006, betandwin launched the new bwin brand. This was done after it was found that the betandwin brand, which as described as "descriptive, high-grade and functional", was not suited for the wide assortment of entertainment anymore which offer the services that covered by the company, including sports betting, poker, soft games, and casino games. Bwin began to offer live streaming of major sports events.