Bwin is also known as betandwin from its founding until 2006. The company launched its first online gambling site just one year after the company was founded. They are focusing on the growing sports betting market. One of the most important developments in the history of the company was the launch of its live bet product, developed in house and allowing players to place bet on sporting events while the actual event is taking place.

Betandwin was ready to step into the online casino gaming market and did so by launching its first casino platform by December 2001. Two years later, betandwin introduced and launched a soft games platform known as Balls of Fire in July 2003. They also launched multiplayer poker in November 2004.

In August 2006, betandwin launched the new bwin brand. This was done after it was found that the betandwin brand, which as described as "descriptive, high-grade and functional", was not suited for the wide assortment of entertainment anymore which offer the services that covered by the company, including sports betting, poker, soft games, and casino games. Bwin began to offer live streaming of major sports events.

As we found out that Bwin has stated that they will soon stop operating in Malaysia. You will no longer be able to deposit or play from the end of the year. It hasn’t announced for the official reason on why they stop operation in Malaysia. This is the fourth case of the year as we have seen the other three Asian-facing online gambling operators 138.com, mansion88.com and bodog88.com has shut its digital doors for as yet unexplained reasons. Some Asian affiliates claimed that these sites had shut only temporarily due to its support services in the Philippines being closed as a result of that country’s COVID-19 mitigation efforts. Some also said the companies reportedly viewed Malaysia market as small fish compared to its operations in other Asian countries.